Companies is the application developed for small
and medium-sized whatsapp business or whatsapp for companies with which you can
easily maintain a direct relationship with your customers.
whatsapp business
Betting on whatsapp Business is synonymous with betting on two of the main trends that will mark 2019. The large number of users that instant messaging apps use every day, as well as the potential of smartphones, make whatsapp Business an opportunity to deal.
If you are not familiar with this tool, you are in the right place to know it. Throughout this post we review the advantages, strategies and uses that you can obtain by implementing whatsapp Business to your marketing strategy. We started!
What is whatsapp
Business?
The free Android application, whatsapp Business,
has become a communication channel that will allow you to do marketing with the
user's permission. Through this channel you will be able to maintain a constant
and direct relationship with the client in a simple way.
If you want your business to have 24/7 customer
service or if you want to offer after-sales service, this channel is perfect.
And, as we will tell you a few lines below, it is also a great way to spread
your campaigns.
Whatsapp for business features
.With
the business functionality of the popular instant messaging application you
can:
Create a useful brand profile by adding
information for your clients: website, address, mail ...Organize your contacts
by labels to segment them and make personalized communications quickly and
easily.
Set as quick replies those messages you send
frequently. Communication with your customers will be much faster.
Define an automated message that will be published
to present your business or when you are not available so that your customers
know when you can contact them.
Access statistics of the messages in order to
analyze and improve your communication strategy.
You will be able to send messages in 92 languages
thanks to the simultaneous translation through gboard, the Google keyboard.
Spread your campaigns, as it has a high conversion rate.
Steps to use whatsapp Business
Implementing whatsapp Business in your business will be very easy. Once you have defined the marketing strategy to follow in 2019, you must follow the following steps:
Prepare the database.
This is the first step and one of the most important. To make the most of the leads, you can segment your database according to the type of client and make a totally personalized communication.
Define the message you want to communicate. Here comes into play from the text to the creatives, through the use of emojis that will form those messages. Don't forget that whatsapp allows you to send different files and formats. So do not hesitate to take advantage of all the opportunities while maintaining consistency with your brand image. Bet on multimedia and original messages.
To avoid falling into spam, schedule those communications you want to make through this channel and try to make them messages that users want to share with their contacts.
Whatsapp Business
whatsap business allows you to create contact lists👥, not groups. It is important to clarify it because by creating groups to share messages, you would be violating the General Data Protection Law. Therefore, you can create contact lists based on the type of customer or the degree of loyalty to send personalized and adapted messages. In case there are different apps that will facilitate the sending of messages.
Get the most out of your profile
Regardless of the social network in which you are going to start, your profile must be updated and attractive. In the case of whatsapp for companies, we recommend:
Choose a good profile image,
which you can adapt to special occasions, but the important thing is that your brand is recognized.
Periodically update your whatsapp status with information of interest or customer service hours through this channel.
Share the latest news about your brand in your statuses: schedule changes, sales, news, contests, etc. Pay attention to the states, since, like stories, they will be one of the trends in terms of content marketing.
Help yourself with tools that help you schedule shipping and customer management tasks.
First
contact with your clients
At first whatsapp Business can be a bit intrusive,
since you will contact the client directly through one of the most used apps.
Herein lies the importance of making a good approximation so that users do not
detect you as spam😉.
There are different actions that you can take to
publicize your company profile and the service that you will offer through whatsapp.
Make the
communications of the new service through:
Social networks. Prepare a series of publications
in which you explain the advantages of having this channel and add some
promotional action to help you get new contacts.
Offering discount codes or capturing leads through
a fun personality test can be very good options.
Newsletter.
Prepare a striking design to communicate
the new communication channel to your clients, suppliers and distributors. As
in social networks, take the opportunity to launch a promotion, capture new
leads and expand your database.
Website.
You can prepare a pop-up that appears
when a user accesses your corporate website so that they leave their data and
confirm you as a contact in their agenda. If you have a support and incidents
team, let them know the new whatsapp functionality and the advantages of using
this channel.
Pread your campaigns with whatsapp Business
Whatsapp for companies will allow you to
disseminate surveys on products or satisfaction, sweepstakes and contests or
discount codes to your social audience.
When you spread your campaign through whatsapp Business
take into account the different types of publication you can make. Schedule
them and distribute them so that they are not “tiresome”.
If you start a campaign, whatsapp for companies
can help you, like social networks, to spread it. Depending on the duration,
they can send periodic messages to communicate the start of the event, when it
ends and the winners.
Define the times well, schedule the publications
and put yourself in the place of the users. You don't like getting spam either,
do you?
Celebrate the designated dates with your
community. The "days of ..." or holidays such as Christmas or
Mother's Day, are perfect occasions to launch a promo and communicate it
through whatsapp Business. You can launch a discount code campaign or
communicate special promotions.
And, if you want to offer a completely
personalized service and reach the Top of Mind of users, congratulate them on
their birthday and offer them a 10% discount code.
If you have customer lists, it will be easy for
you to detect which ones are likely to be interested in product promotions. So
prepare your message and choose the list of clients you want to send it to.
Make the most of communication with users, each
message is an opportunity to make an impact. Take advantage of informative
messages to communicate the promotions you have active, as well as to spread
campaigns.
If you launch it with us, we will provide you with personalized links so that you can share them without errors through whatsapp.
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