8 Mistakes for beginners in blogging.
8 Mistakes of the novice blogger You start blogging
And whether it is your own company or your employee, my compliments! What a good decision! It will take a while, but content marketing will increasingly take over the role of marketing in the future. And you are already there! Now blogging needs a run-up before you see results, but when you start right away, you shorten that time. Let me tell you about what mistakes you like to avoid as a novice blogger.
1. You stick to the number of words "Google even says it, Es!" A customer recently told me, "400 words." that is the minimum instead of the perfect blog size. If you want a super-relevant blog, look for depth. Writing articles is about sharing value and you quickly need more words for that. Stop something, however, then start with a mini blog or even a microblog. You can easily merge these into a longer blog form over time.
2. You blog about topics you like Or on topics that you feel safe with. As a novice blogger, you want to avoid crashing immediately. Get out of that comfort zone as soon as possible, because your blog revolves around that one group of people, who will help your company the very best. To find out what problem or problems this group has and talk about it. Provide advice, best practices and tell stories.
3. You forget SEO It's nice if Google picks up your blog post. Google sees an authentic, valuable, and unique blog, but give that one group of people a hand and ensure that they find your content with the search term they enter on Google. So do thorough keyword research. Don't you know how? Learn or outsource this section. Tip: start with common sense keyword research. Enter your keyword on Google and look at the alternatives it gives. Ask customers where they (would) look for your product or service. And use your keyword tool from your website. The most famous is Yoast. However, to really score you need thorough research.
Tip: Write for your target audience. A high ranking in Google is nice, but reading SEO-written texts like dragons and too much SEO even penalizes Google.
4. Your blog to blog Participation was more or less sufficient until last year. However, due to the overload of content and Google's rules, the best practices within content marketing are changing. If you write a blog, make sure it is excellent in content. Quality goes above frequency. That's good news: you serve your target audience excellently, while you have the time to make that investment in super-relevant content. People would rather read an article that they can really use once a month than a half-baked piece of information every week.
Tip: start with 5 blog posts, which you can post in a short time, for example within 1 month. You probably have a small library of valuable information that people can draw from. Then switch to your normal frequency.
5. You hardly share your blog Text does nothing. He does not walk, does not cry. You are his legs and voice, so the action is yours. Swing your blog into the world, online and offline. Tip: share it on social media, in the newsletter, place it in the signature of your email, put it on your business card and share blogs on specific topics with people you speak to and have a question or problem, which is in your blog being treated. 6. You are taking too long on a blog post I often hear this: "I spend a day on a blog and I am actually not finished yet." A day is too long. It means that you have doubts about your knowledge, about yourself ("I'm sticking my neck out. It can be cut off!") And/or how good your blog is. However, your blog is always customizable. Pretty easy too. So why does it have to be perfect right away? Good is good enough! The normal time for writing and posting a blog is a maximum of 3 hours.
Tip: Write it in the draft and leave it for a while. Pick it up again later and make it final. Schedule it immediately. You can still make changes.
7. You stop blogging too soon According to research by Company, 8 out of 10 companies stop after about 7 posts, because as a novice blogger she does not see immediate results. They want to score too fast. People buy based on trust. For that, they need to get to know you and/or your company first and that takes time. It is said around 7 contact moments. I have an addition to that: around 7 dat-recognize-me moments. If you have confidence, you have minimized the step of contacting you. So hold on and give the blog a serious chance.
8. You start without a blog plan helps you blog according to a step-by-step plan and regularly, establish a fan club and attract customers. Novice blogger, do you keep struggling with your blog? Results not forthcoming? You hardly know what to do to make your blog score? Before you hang it in the willows, I have another solution for you. Actually 2 even. We have a special master class Blogging for Advanced students, especially for entrepreneurs and employees who want to approach their blog directly in such a way that it actually delivers. You get an easy step-by-step plan for setting up and deploying your blog in such a way that it creates a growing readership and people come to your company for help.
Do you prefer to outsource it to the pro, so that you are relieved as much as possible and achieve the best results? Then go for a blog subscription.
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