20 Social Media Ideas and tips

20 Social Media Ideas and tips

Taking into account that there are more than 3 billion people on social media, Social MediaMarketing is a crucial tool for your business.

 

Each company can use different social media marketing tactics depending on their line of business, however, what all companies have in common is the desire to obtain great results that allow them to continue expanding.

 For this, the ideal is to take advantage of your network strategy so that you can solidify your brand, reach potential customers and boost sales. Otherwise, if you cannot execute and measure your plan, you will be wasting time and resources.

 

Remember that social networks are constantly evolving and it is best to be up to date with new trends. That is why we leave you with 20 essential tips to make your socialmedia marketing success.

 

1. Identify your goals

In all marketing plans it is important to set the objectives that will guide your strategy and social media marketing is no exception.Ideally, you should use SMART goals, which in other words means that your goals should be Specific, Measurable, Achievable, Relevant and Temporary.

specific

If you propose imprecise objectives, the only thing you are going to achieve is not to lay the foundations on the strategy well, because you will not know how to measure what you want to achieve.

 It's important to pinpoint exactly what you want to achieve with your social media marketing strategy.

 

Measurable

You must be able to answer if the objective was met or not and for this you need to establish measurable objectives in percentage, for example, increase engagement by 20%.

 

achievable

If your expectations are too high you will end up frustrated, it is good to have ambition in terms of goals, but you also have to be realistic.

 

relevant

The social media marketing objectives must be aligned with the general marketing objectives of the company because in the end all the efforts of the area must contribute to the general picture.

 

temporary

This means that your goals must have a set time in which they are going to be met, each goal should have its own deadline.

 

Also, remember that you should not set more than 4 goals for them to be feasible.

 

2. Identify your audience

You must identify who you want to target on social networks as they are an essential part of your strategy. Remember that you must build your buyer persona not only through assumptions but also through research.

 Here are some guidelines that will help you build your buyer persona.

 

former clients

Your current customers are a good starting point as you can thoroughly investigate their lifestyle, demographics and interests and from there create a more global buyer persona.

 

What need does your product or service cover?By being clear about what need you are covering, you can get closer to what type of consumer you are reaching and what their behavior is when purchasing a product or service.

 

3. Choose the social networks that suit you.

It is a common mistake to want to be present on as many platforms as possible, since choosing which social network to be on also requires a strategy.You should ask yourself what each platform offers you, because you should choose based on your goals and your buyer persona.

For example, if your plan is to sell directly to consumers you can bet on Facebook, if your line of business is to create more visual content you can go to Instagram or Pinterest, and if your audience is young you can think about opening your accounts on Snapchat or Tik Tok.

 

Another recommendation is to look at what your competition is doing because it gives you a good guideline of which social networks your potential consumers are on.

4. Create quality content

The first step to creating quality content is to identify what type of information is going to be useful to your audience. Remember that your content must be entertaining and visually pleasing, since users will look at all these details to evaluate it.

 Also, do not forget that users do not like to be saturated with the same information, much less if it is only information about your company. Give them something that interests them and above all that is useful.

On the other hand, you must take into account that, just as creating quality content takes time and effort, the ideal is to share it in as many channels as possible so that it reaches as many potential customers as possible.

 

Frequent questions

A good idea for creating content is to collect the questions that your customers and potential customers ask most frequently. This way you can answer these questions in the form of content.

 

5. Create a content calendar

The ideal is to plan the distribution of content in advance as well as the topics that you are going to deal with, for this reason it is advisable to create a content calendar to organize everything efficiently.This is how with a content calendar you can have a global vision of the topics and coherently plan content that is aligned with the company's global marketing strategy.

6. Delegate the management of your networks to an expert

Social networks, contrary to what many think, cannot be handled by just anyone. The ideal is to hire a person who has strategic thinking and must have various skills such as creativity to create content and communicate with the audience on a constant basis.Another good idea is to hire a digital marketing agency to help you manage the entire marketing strategy for social networks, since all their resources will be used to meet your goals.

 

7. Be consistent.

For users to remember you, you must be constant because if you post once a year and leave your network management thrown away, it will not do any good.Remember that to be constant and present you do not necessarily have to publish content every day, you can also curate content. This means that you can share information relevant to your industry created by other experts in the field.Another good idea is to recycle content, if you write an article for your blog you can use that same information to share it as posts for social networks.Woman managing the social networks of her company

8. Humanize your brand.

Humanizing your brand is important because people respond to other people, they feel more attracted to your content when you show them feelings and in turn you manage to bring out some kind of feeling in them.In this way you can humanize your communication on social networks if you talk about your identity and your work team, that is, who are the people behind your brand. You can also share your story and how your company was born.

 

Another good idea is to share content generated by the users themselves and interact with them, because the moment you interact with them, they realize that there is a person behind everything that is projected on social networks.Finally, you can get involved in charity events and do, for example, a live show on social networks.

9. Come up with a strategy to share your content on networks

It is ideal that the users themselves publish your content on networks and the best thing is that you facilitate their work. For example, you can implement social media buttons on your website and especially in your blog posts so that people can share directly on their networks.You can also encourage users to share your content with a call to action.Management in social networks from the mobile device

10. Use paid advertising.

Do not be afraid to use Facebook ads or another platform that allows you to carry out paid advertising on social networks. Remember that the organic reach will only reach 15% of the people who follow you on networks.

On the contrary, if you carry out paid advertising you can reach a larger number of people and you will have better control of who are the people you are going to address, because Facebook ads has a great capacity for segmentation in terms of your audience.Remember that at the end of the day paying for advertising on social networks is going to be a good investment as long as you know your target audience very well and what kind of content to reach them with.

 

11. Be authentic.

To communicate through a social media marketing strategy you don't need to be perfect, you need to be real or authentic. This greatly attracts your potential consumers because your brand will stand out from the competition.Do not try to be perfect or much worse, do not try to imitate the competition. Be authentic, confident in your differentiator and added value as a brand.

 

12. Nurture your audience.

 When you start to gain followers it is a great joy and even more so when you start to have an audience engaged with your brand. However, you don't have to neglect them, you have to keep nurturing your audience.

For example, there may be people who are fans of your content. It is good to give them a push so that they are encouraged to follow you or subscribe to your blog and you can do this through calls to action.You can also use paid social media advertising to get the attention of people who might not otherwise know of your existence.On the other hand, contests or giveaways are also a good way to increase your audience with people interested in your products or services.

 

13. Interact with your audience.

Through social networks you have bilateral communication and this can be positive or negative depending on your management.It is recommended that you always mention users who leave questions in the comments section or send you internal messages. Keeping them waiting can cause them to take a negative view of you and your customer service.

A good strategy is to detect which users are interested in certain types of information and tag them when you publish this information in the form of content. They will be happy that you think of them and take the time to interact.

 

14. Try influencer marketing.

 Influencers are people who have already established credibility among their followers and their recommendations are important to users; and you as a brand can contact them and establish a relationship to spread your message.You should keep in mind that there are two ways to work with influencers. Through an exchange of products and services or through a payment defined by the influencer depending on what type of content they must create for you.

It is important that the audience of the influencer you choose is similar to that of your ideal client. In this way you can reach people who do not yet know about your company, but who are of great value to it.

 

15. Test other social networks.

Many times you can limit yourself to having a presence on a social network due to the type of content you post, but it never hurts to experiment within your Marketing strategy for social networks.

 

There are companies whose line of business is not exactly what you would think can generate visual content and have a presence on platforms such as Instagram or Pinterest. In any case, they managed to open space for themselves in a creative way and they are doing very well. Your case may be one of these.It is also ideal to find out which are the niche social networks, that is, in addition to the most popular social networks, there are others exclusive to a certain audience. For example, only for fashionistas, musicians, manga lovers, among others.

 

16. Use video marketing.

Video marketing is a strategy that is currently booming as videos occupy 50% of all mobile traffic.Remember that a good video favors engagement, and you don't need expensive clothing to create quality videos.

 

17. Turn your consumers into brand ambassadors.

Remember that satisfied customers become loyal customers and are able to recommend you to their family and acquaintances if they liked your products or services. Or even mention and promote you on their social networks without you asking them.But to maintain this good relationship with your client you must maintain an important premise; that your brand promise must come true, because only then will you make your customers become brand ambassadors.

If, on the other hand, you do not revalidate the trust that your consumers have placed in your products or services every day, they will be upset, and it is more likely that they will go to social networks to make a complaint if they are dissatisfied.

 

18. Focus on engagement.

A very common mistake that you can make when starting with social media marketing, and especially with paid ads, is to expect to get new customers or instant conversions because this is not going to happen.For this reason, the ideal is that you focus on engagement since users can show interest in your brand and products or services, but they are not on social networks to buy, they are there to be entertained.So the ideal thing is that you focus on offering quality content and scaling little by little, because when you already have a solid audience waiting to read your publications and watch your content, that is when you can only start a conversion strategy.

 

19. Use hashtags.

It is important that you use hashtags so that more people can find you, but you must be aware of which social networks are where hashtags are useful and which are not.For example, on Facebook they are not useful because nobody searches for hashtags on this social network, while on Instagram you have the option to search by hashtag and all the relevant content regarding that word or phrase appears.Remember that several of the best practices when implementing hashtags is not to use too many words together or to use a hashtag for every word in a sentence. Do not neglect the spelling either and try to use hashtags related to your business and content, otherwise using hashtags would not make sense.

Use of hashtags in social networks

20. Measure your results.

Both to see if you met your objectives set at the beginning, and to certify the success of your efforts, in social networks you must measure the results. This way you can see what worked and what you did not.In social networks you can measure certain important metrics such as the following:

Scope

Reach refers to the number of unique people who see your post on social media.

 

Traffic

You can measure the number of people who reach your website or another external site from social networks. These sites can also be applications.

 

Interaction

They are the relevant actions that people take with your content such as likes, comments, or even subscribe to events or claim special offers.

 

lead generation

This is the metric that says the most about your efforts, though you have to be patient as it takes time to convert strangers into leads.

 

Even if you have high-value content and are constantly posting, generating leads takes time. You must have patience and you will see how you will eventually achieve it.

 

conversions

You can measure the number of people who made a purchase or who took an action relevant to you.

 

Remember that social networks are increasingly saturated with brands wanting to stand out. Ideally, you should create a great strategy so that potential customers generate empathy towards you and not towards the competition. We assure you that if you follow our advice you will achieve it.

 

What do you think of our tips for Social Media Marketing? Are you ready to implement them?

social media marketing tips

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