How to Make Money Blogging in 2022

Is it possible to make money with a blog? Yes. 

It is easy? Absolutely.It's fast? Quite the opposite.

How to Make Money Blogging.

 

Last week I shared with you some tricks that had helped me write better posts, and today I want to talk to you about the different ways to monetize (yes, I love this word) a web page.

 A lot of people start blogging with the idea of ​​getting a little extra, but they think there are only two sources of income: AdSense and affiliate marketing. The reality is that there are more ways to earn money.

A lot of people start blogging with the idea of ​​getting a little extra, but they think there are only two sources of income: AdSense and affiliate marketing. The reality is that there are more ways to earn money.

 

Based on Market Factors, Not Your Passions.

There’s a reason that 95% of bloggers fail, and it’s not why you think.The current myth is that bloggers fail because they aren’t “passionate enough.”“Push through failure to succeed,” they say.Google “why bloggers fail,” and you get the same answer from the #1 result: bloggers fail because they aren’t passionate enough..

Whether you have a blog with lucrative intentions or not, this post interests you. If you are in the first group, what I am going to tell you next will give you new ideas to get the most out of your efforts; If you are in the second, when you finish reading this article you will understand better how the authors of the most popular pages on the Internet earn their bread.

 

Do you want to know how to blog and earn money? I will explain all the ways that I know and that exist if you keep reading.

Making money from a blog is a long-

distance race, not a sprint.

Before continuing, I would like to warn you that making money from a blog is always a long-term plan. VERY long term.

 

Traffic, authority, trust, connection with readers ... these are essential things that cannot be achieved in two days, so if you are looking to get rich in 3 weeks I am sorry to disappoint you.

 

Today there are millions of blogs on the Internet, of which 99% are abandoned after a few months. Therefore, if you want yours to bring you financial benefits, one of the essential qualities you need is perseverance. And I'm not talking about months, but years.

1. CPC Advertising (AdSense)

The easiest and fastest way to monetize a blog is through CPC advertising. The acronym CPC stands for "Cost Per Click", which means that you get paid every time a user clicks on one of your ads.

There are many CPC ad networks, but without a doubt the most popular and the one that works the best is Google AdSense. Registering is as simple as entering this website and filling in a small form. Once Google approves your account (it usually takes less than 48 hours), you can insert advertising blocks of different sizes on your blog.

What sets AdSense apart from other advertising systems is that you don't choose which ads to display, Google does it for you. The big G analyzes the content of the page where you have inserted the block and shows advertising that it considers relevant to your readers. In this way, Google kills several birds with one stone:

 

The ads that are shown (in theory) are interesting for your users

Being interesting, there are more chances that they will click and therefore you will earn more money (and Google too)

1.      Advertisers can reach potential customers despite not knowing you or your page

2.      Are you willing to blog for the next 5 years?

3.      If not, maybe it would be better for you to invest your time in something different, or that you take your blog as a hobby and not as a business.

4.      Once this point is clarified, we can start 🙂 These are 9 ways to make money with a blog.

The income per click depends on the competition that exists in that niche. The more advertisers there are, the more they have to pay for their ad to appear and therefore more money can be shared between you and Google. For example, in some super-competitive topics such as "forex", "insurance" or "criminal lawyers" you can get to charge 3 or 4 euros per click, but the normal thing is to receive only a few cents.

 

If you want to know how competitive a term is, you have two options:

 

Do a Google search and see how many ads appear on the screen. If all the spaces are full (above the search results, below and in the sidebar) that means that it is a competitive niche in which the click is well paid.

Go into the Keyword Planner and search for that term. The CPC column will give you an estimate of what businesses pay per click for your ad to appear in searches and blogs related to that topic. What you would charge yourself is less than half that CPC (about 30-40%).

1.      But not everything is pink and wonderful in the land of AdSense. Before you start advertising on your blog, you should consider the following:

 

2.      Your readers may get angry and consider you a sold-out. Sometimes having publicity gives a bad image and reduces seriousness to your blog

3.      Typically, for CPC advertising to be profitable you need to have a large amount of traffic

4.      Google has the right to close your AdSense account whenever they want and without giving you any kind of explanation. It happened to me in the past.

 

 

Examples of blogs with CPC advertising:

 

Digital Photography School. popular blog generates a high volume of income through AdSense. If you enter any article you will see ads both in the sidebar and at the bottom, just before the comments.

Intexmedia. This company from Cáceres has a blog network called Dinablog that includes sites with high traffic such as bebefeliz.com or Buscartrabajo.com that invoice thousands of euros per month just with the clicks of their users.

 

2. CPA Advertising

 

Another lesser known type of advertising is CPA (Cost Per Action) advertising. In this case, when a reader clicks on your ad, they are redirected to a landing page (landing page) where they have to perform an action, such as opening an account, filling out a survey or giving their personal data to receive more information. For each user who completes the action, you get a commission.

 

As you can imagine, the conversion rate (the people who click on your ad and also take the action) is much lower than in the case of CPC advertising. However, this is offset by a much higher conversion fee - usually several euros.

 

Here's an example of an insurance company landing page. When the user clicks on your ad, they come to this page where they are asked to enter their name and phone number so that later they will call you and try to sell you insurance. If it does, you get € 1.75 (although the user later ends up not buying anything).

 

For CPA advertising to be successful, it is important that it is highly relevant to your blog niche. If you have a personal development blog and you put an ad for Movistar to attract new clients, it is most likely a failure. However, that same blog post about mobile rate deals will do a lot better.

 

Examples of blogs with CPA advertising:

 

Although more than a blog is a website, Rastreator is a good example of CPA advertising. This company is dedicated to making comparisons of the products that pay the highest commissions per conversion (insurance, mortgages, ADSL ...), and displays CPA ads for each company in the results of those comparisons. You can do the same on your blog, but on a smaller scale .

 

In general, the more specific the topic of your blog, the better CPA campaigns will work (as long as they are relevant, of course).

 

The best known CPA advertising network in the world

 

3. Private advertisers

 

An alternative to the ad networks that I have discussed in the previous points are private advertisers. Just as magazines rent their pages to companies, you can rent areas of your blog to companies in the sector for a fixed monthly price.

 

There are two ways to find private

 advertisers:

 

Offer your services to potential clients. This strategy consists of getting in contact by email or by phone with companies in your niche that might be interested in advertising on your blog. You can start with those that have contracted AdSense advertising, because you know that they already invest in online advertising every month. If you can show them with data and graphs that it would be more profitable for them to advertise on your page than through Google, they may be willing to make the change.

 

Let them contact you. If you manage to make your blog become a benchmark within your niche, it is very possible that the companies themselves will contact you to advertise on your website. The easiest way for this to happen is by publicly showing that you accept ads on your website. For example, you can have a banner with the message "Advertise on this blog" that leads to a page where potential advertisers can download a dossier with the statistics of visits from the last year, the reasons why it would be profitable for them to advertise on your page and prices.

As in the case of CPA advertising, the more specific your niche is, the better this monetization method will work, since there will be more companies interested in advertising on your page. In addition, the more traffic you generate, the more money you can ask advertisers, since more people will see your advertising every day.

 

If you want to see what a good dossier for advertisers looks like, I recommend that you take a look at the Police Forum. You can download it by clicking here.

 

Examples of blogs with private advertisers:

 

Barbra is a blog for working moms. Its author, Lucy, writes about a lot of topics: anecdotes with children, crafts, things to do with them, things to do without them, beauty, things to give away ... The page became more and more popular and right now it works with the income of the sponsors that you can see in the sidebar.

National Police Requirements. When I started looking for ways to earn money online, I created this page with the idea of ​​making money with advertisements for competitive exams academies and gyms. It failed due to lack of traffic and I only managed to sell one ad (hooray!), But it can still serve as an example. I use a plug-in for Wordpress called CrankyAds that handles everything automatically. If you want to see how it works, go to the page and click on the banner at the bottom that says "Click here to advertise in this space."

 

54. Affiliate Marketing

 Affiliate marketing is nothing more than a specific type of CPA advertising in which the action that the user has to take is to buy something. That is, you act as a salesperson, promoting a product or service from another company on your blog, which pays you a commission every time you generate a sale.

 

Affiliate platforms work as follows:

 

You register as an affiliate

Through the platform you create special links with your identifier, which point to the page of the product to be promoted

You put those links on your blog

A reader clicks on any of those links, makes a purchase in the next X days (X depends on the company) and you get a commission

At the end of the month, the total amount of all commissions will be credited to your checking account

Easy right?

 

The first affiliate program in history was Amazon's, but today there are many more and in practically all sectors: travel, telephony, digital products ... To find them, you just have to Google the name of the company followed by the word 'affiliates'.

 

Sometimes the companies themselves manage their affiliate programs, but the most common is that they do so through affiliate networks. These are some of the most important:

 

1.      Amazon Spain

2.      TradeDoubler

3.      Zanox

4.      ClicBank

5.      CommissionJunction

 

The amount of the commission varies depending on the company, and ranges from 3-5% on the sale price in the case of physical products to 50-70% when it comes to digital products.

The key to being successful with affiliation is to intercept users who are in the middle of the purchase process and bring them to your blog, and the most common way to do this is by writing articles about offers or product reviews and ranking them in Google for terms. commercial. I explain.

 

If someone searches Google for the word "coffee pot" you don't know what they mean. Maybe you want to buy a coffee maker, but maybe you already have one and it has broken down, or maybe it's a child looking for photos of coffee makers for a school job. However, if a user searches for "buy coffee maker", "Nesspreso coffee analysis" or "Tassimo coffee price", we know that he is thinking of buying a coffee maker and, therefore, it is much more possible that he will end up generating a sale. This second type of user is the one you are interested in visiting your blog.

 

Examples of blogs that use affiliate marketing:

 

Offerman. Every day the author of this blog publishes different offers of electronic products, accompanied by a brief analysis. All links on the web are affiliate links for which you take a commission. I don't know how much money he will make per month, but I think he must be doing quite well.

 

Running shoes. Luís Clausín's website is the reference page on running shoes (a good example of a super-specific niche). All links are affiliate links.

 

This video game search engine created by David Bonilla and his partner Jerónimo tracks 29 stores and tells you where you can buy at the best price. Obviously, the purchase link is an affiliate link

 

Interested in the world of affiliation? Visit the specialized forum affiliate.com.

5. Own products

 

The most lucrative method to make money with your blog is to sell your own products, since there are no intermediaries and therefore the margins are wider.

 

The most common thing on the Internet is the sale of digital products, and more specifically that of info-products such as ebooks or courses. The advantage of these types of products is that duplicating them is free, so once created it costs the same to sell one as a million. In addition, the entire sales process can be easily automated thanks to platforms such as E-Junkie, Gumroad or even Amazon.

 

In addition to digital products, it is also possible to sell physical products through a blog. For example, in mine I could sell posters with my manifesto or, if it had a decent logo, sell T-shirts and other merchandising  The biggest drawback of this monetization strategy is that it does not work automatically: you have to keep a stock, go to emails to make shipments and manage incidents and returns. However, this problem can be solved using a sales system called dropshipping, which consists of passing orders directly to the supplier. This, in exchange for a fee, is responsible for making the shipment directly to the user. This way you don't have to worry about anything

 

Selling your own products is not easy, since to be successful you have to do many things well. Creating something that others want to buy is challenging enough, but that's just the beginning. In addition to creating the product you need to have knowledge of marketing, copywriting, pricing policy, customer search and much more. This is why 99% of people who try to create and sell their own products fail.

 

Examples of blogs that sell their own products:

 

Lifestyle squared. Frank is a specialist in online business for one person, and through his blog he sells a multitude of courses: e-mail marketing, blogging, e-book creation ... You just have to look at his monthly reports to see that you can really make money with a blog (and a lot).

Unchained. Borja Prieto organizes paid webinars (online seminars) through his blog. While he is teaching them, he records them and then turns them into training pills that he sells for 19 euros per unit.

Templates to be taller. Miguel Pálmez, one of the blog's oldest readers, created a page of templates to be taller several years ago that still gives him a few euros a month. Order the templates from China through a website like alibaba.com and resell them in Spain much more expensive. As his sales volume is not very high, he is responsible for maintaining a stock and making cash on delivery orders.

 6. Services

 

Having a blog and writing to it frequently on a topic will help you position yourself as an expert in your niche. After a while, you can take advantage of that authority to offer your services. As over the months you have shown that you know about your field and have established a relationship of trust with your readers, some of them may be interested in what you offer and become customers.

 The key to this monetization model is trust. Demonstrating your knowledge with what you write is not enough; your life should be a true reflection of what you preach, that is: you have to live your own story. Or would you hire a fat nutritionist to lose weight?

 

Here are some ways to build trust in your blog:

 

Credentials If you go to the website of Andrea, a Mexican entrepreneur who travels and loves soccer, you will see that under the presentation video there is a section that says "As you saw it in ..." along with the logo of some important pages and conferences. That transmits confidence and serves to show that she is not a stranger, because if she has appeared in all those places ... it will be for something, right?

Testimonials The opinions of other satisfied customers are one of the best ways to get new customers to trust you. To get the former, start working for free or half price in exchange for a positive testimonial at the end. Every time a reader writes you an e-mail saying something nice to you, ask for permission to use it as a testimonial in the future.

To face. That your readers see you in photos and videos transmits closeness. People like to interact with people, not robots.

Design. The design of a blog matters, and a lot. Entering a blog with domain xxxxx.wordpresss.com and the default template is not the same as entering Javier Megias's blog. The first transmits distrust on all four sides, while the second is much more professional. A well-designed website is screaming "I'm serious!"

I'll be launching my own services page myself shortly. Be on the lookout if you are interested in hiring me!

 

Example of people offering services through their blog:

 

Javier Malonda has been writing about NLP for years. Anyone who comes to your blog and reads to you will consider you an authority on the matter. For this reason, if they need an NLP session, that person will go to Javier instead of looking for other options on Google or in the yellow pages. Because Javier is not unknown, but a "friend." The reader knows his philosophy, how he thinks and even details of his private life

Hana Kanjaa offers courses, workshops, conferences and coaching sessions through her circus blog

 

7. Promotion of your company

If you already have a business, a blog can be a great marketing tool. Your clients are interested in knowing who you are, how you work, and how things work backstage.

 

One of the most famous cases is that of 37signals, whose blog Signal vs. Noise - in which they talk about their work philosophy - was a key factor in the growth of the company and also helped them earn hundreds of thousands of dollars.

 

Here's how they got it:

 

They published posts with ideas quite different from the traditional ones. These articles produced traffic, which they monetized thanks to the ads they had in the sidebar

They created a PDF book called Getting Real with the best posts on their software development philosophy and sold it for $ 19.

They created the paper version of the book and released it on Lulu.com for $ 25.

Using the content from Getting Real, they created a series of lectures. For each one they earned $ 50,000

 

In total, they made more than $ 750,000 from the blog!

 

The history of 37signals is incredible, but in my opinion the true potential of a blog can be seen when starting a business. In that case, creating a community around a blog can make things much easier for you and give you that initial push. When you have 2,000 loyal followers, it is much easier to carry out any project, because those people who trust you will be delighted to be beta testers, give you feedback, promote your product and support your crowdfunding campaign. Let me give you an example.

 

David Bonilla has a mailing list with more than 2,700 subscribers that he writes to every Sunday. A year ago, before opening his Galician empanadas shop to the general public, he offered 100 test empanadas at a special price only for blog subscribers. He sold 89 but, beyond sales, he achieved two much more important things:

 

Very valuable feedback that allowed him to solve errors before opening to the public

Free marketing. Most of his clients mentioned the empanadas on Twitter, and there were even some who recorded a video unpacking the empanada (unboxing)

All of this, as you can imagine, translated into short-term but also long-term benefits.

 

And it is that without the help of his followers, everything would have been a little more difficult for David.

 

The most important thing to remember when using a blog to promote other projects is that a community is not created in a day. So you have to start building it before you need it, because when that time comes it will be too late.

 how to earn money from blogging