12 B2B Marketing Techniques for Lead Generation

 B12 B2B Marketing Techniques for Lead Generation2B lead generation is an old method but you need to refurbish your lead generation method to get more and more prospects most cost-effectively. Now you can draw the attention of the audience without PPC, SEM, and expensive website advertisement. Use the following easy-to-follow B2B lead Generation strategies to enhance your sales. 

Automated Email Marketing

Automated Email Marketing as the name implies, is the automatic email that is generated when any subscribers respond. According to a survey, almost 51% of B2B companies use automated emails. 

Let’s take an example of Academia

When a person downloads an e-book or even search for a book, Academia sends the relevant information to that person. This is just like a B2B company provides the services. 

About 80% of companies use automated Email to welcome their new subscribers. This is a cost-effective and time-saving strategy that augments the leads of the company. The companies nowadays are hiring marketing teams that create emails for them and even uses A/B testing to roll out the emails. 

Make Blogs that Answers your audience questions

Blogs are one of the main sources of information that answer the audience’s question without wasting much of their time. 33% of US companies have their blogs on the website and they use it as a marketing technique. 

Optimization of the Website for Cell Phones

With the advent of smartphones, the use of desktop has become limited. Instead of opening the laptop, people now use mobile phones. According to a survey conducted by BCG, about 80% of the workers use mobiles at their workplace and 60% of the sales are generated through mobile phones. It is a clear indication that people use the mobile phone to make their purchases.

So for B2b lead generation, it has become mandatory to optimize your website for mobile phones. 

Offer Live Chat or Chatbot option for the Audience

People nowadays don’t wait for long, they want a quick response. They don’t read FAQ or wait for the email, they want a quick response. Live Chat is actually a lifesaver for such people and brands as well. A chatbox appears on the right bottom of many B2B companies saying “Do you need any help”. During the working hours, the customers get an immediate response and they get an automated response. In effect nowadays companies are hiring people to live chat that will answer their audience at the earliest. 

Use LinkedIn Platform keep in contact with the audience

LinkedIn is the emerging platform leaving behind Facebook and Twitter. Big Firms are now using the platform of LinkedIn to in touch with Social Media Users. Freelancing platforms like Upwork and Fiver use LinkedIn and are really active on LinkedIn. 

For B2B lead generation, the first thing is to make an attractive LinkedIn profile. Write a brief and comprehensive summary of your company, write keywords that will help people search your company easily, breaking news, new product launch, reviews from the customers, engagement through comments, and immediate reply in the inbox, will increase the credibility of your company and that will ultimately lead to more sales. 

Host Webinars

Webinars are a big success these days and are used by many brands for B2b lead generation. Instead of reading lengthy blogs with loads and loads of content, people prefer to tune into webinars.

Webinars is a good marketing strategy but it should be done nicely. It shouldn’t be hours long. 30 to 40 minutes is an appropriate time for a seminar with a Q/A session at the end. The final Q/A session is a must as this will help the audience to clear all the confusion in their minds. 

You can save the webinars and also translate them into blogs or emails for sake of the convenience of people. Don’t forget to take the emails and company information from the people so that you can stay in touch with the audience later. 

Throw Live Sessions

Not all your B2b needs to lead generation online. You can manage it offline through live sessions. Live events may include Conferences, lunch, or roundtables. At the conference or roundtables, set a table and have your marketing experts over there. Don’t forget to fill up the Performa by people to get in touch with them

Make an effective Slide share Presentation

Slide Share is a platform where companies share their presentation. Slideshare is one of the largest podia which has over 60 million visitors per month and over 3 billion slide views. Isn’t it really big? Yes, you can use the Slide share platform for B2B leads generation by sharing a comprehensive Presentation that covers the content of your website. 

Feedback is a must

One of the most important elements to enhance sales is feedback and reviews. Reviews are important insights that help to prove your credibility and make your platform reliable and trustworthy. Testimonials are credentials. There are many ways to take feedback both online and offline. Give people forms to fill them for you. You can also take feedback on the social media platform, in the comment section, and the inbox as well. Take screenshots and post it on your feed so that all the audience that visits your profile must read the reviews. 

Ask for Referrals

Word of Mouth is always an effective source of sharing information. When clients are satisfied they will definitely talk about your product. So you can use word of mouth or referrals for B2B lead generations. You can ask your trustworthy customers to disseminate information about you. You can give them content to share among the people that might take interest in your product. 

PR Packages

PR Packages is a new strategy used by Brands for B2B lead generation these days. They send out their products to the influencers for testing. Influencers use the product and in return give the review on the social media platform. Brands related to female products specifically use this strategy to increase sales. Brands like Fenty Beauty by Rihana, Huda Beauty etc. use this strategy and their lead generation is sky-rocketing. It can be free or paid promotion as well.

You can also use the Commission method to generate B2B lead generation.

SEO Blogs

Affiliate Marketing and SEO Blog Posts are also used as effective B2B lead generation strategy. This will help you content to rank high on search engines. Targeted Keywords are used by SEO specialists that will help the website to be shown and are really good to attract the attention of the visitors.